NOLE
Noelia García Rentero, a student of the Master's in Fashion Business & Brand Management at ESDESIGN, presents her project, NOLE.
NOLE develops a complete brand built on research into new ways of constructing contemporary menswear. The project explores the creation of hybrid pieces that combine traditionally separate elements, generating new silhouettes and new ways of relating the body, structure, and movement.
The project encompasses everything from brand conceptualization and the development of a capsule collection to the definition of its visual identity, commercial strategy, and economic viability. Throughout the process, one of the biggest challenges was finding the balance between creativity and functionality, transforming experimental ideas into coherent and producible garments.
