MOM´S FOR MOM´S

Ángela Otero Méndez, María León González and Romina Antonella Chiò Olano, students on the Master's in Retail Design & Visual Merchandising at ESDESIGN, present their project, Mom’s for Mom’s.

Mom’s for Mom’s was created with the idea of designing a space that supports motherhood through wellbeing, care and peer support among mothers. The project is rooted in the needs that arise during this stage of life, proposing a retail concept that, beyond offering products and services, serves as a meeting point where mothers can share experiences and build connections with others going through a similar stage.

The proposal combines commercial strategy, branding, customer journey, visual merchandising and spatial design to create a coherent and carefully considered brand experience. Beyond the act of purchasing, Mom’s for Mom’s aims to become a go-to place for mothers, where they can find information, support and quality products in a safe, welcoming environment designed with them in mind.