Master’s in Retail Design & Visual Merchandising

MARÍA CALLÍS, SPECIALIST IN RETAIL STRATEGY & DESIGN

She has more than 25 years of national and international experience in creating business concepts and retail spaces. President of the Retail Design Institute Spain, she has worked with leading companies developing methodologies that integrate strategy and design in the phygital retail environment. A pioneer in creating the first master’s programme in retail design in Spain, she stands out for providing students with a strategic and innovative vision of the sector, based on projects across a wide range of industries, from fashion, health, and toys to construction, among many others.

MARIUS SALACASCANTE, CREATIVE DIRECTOR AT KNOCK BRAND DESIGN & VISUAL ARTIST

He is a designer, art director, and visual artist with extensive experience in studios and creative agencies since 1989. Founder of emeyele® together with Laura Armet and of the agency Knock Brand Design, specialised in branding and retail, he leads visual and cultural projects at both national and international levels. As a visual artist, his work lies between abstract impressionism and contemporary visual exploration, addressing themes such as perception, uncertainty, and consciousness. Clients include Desigual, La Caixa, Puig, MediaMarkt, and Mobile World Capital.

MÓNICA GONZÁLEZ, SPECIALIST IN SALES TECHNIQUES AND CREATIVE PHOTOGRAPHY

She has worked at Vitrina-Sparks in the Visual Merchandising and window display department for brands such as Burberry, Montblanc, Decathlon, Tiger, and Asics. She is currently part of the Odos team as Head of Visual Merchandising and Window Display, working on the design and implementation of visual merchandising strategies for brands such as Adidas, Reebok, and Calvin Klein, among others.

LISARDO MENDO, SPECIALIST IN VISUAL MERCHANDISING, WINDOW DISPLAY DESIGN, AND RETAIL EXPERIENCE DESIGN 

With more than 40 years of experience in the sector, he began his career as a visual merchandiser in department stores and led Vitrina, a benchmark studio in window display design, for 25 years. He currently works as a Visual Merchandising Designer at ODOS, where he designs strategies, window displays, retail spaces, furniture, and product displays, with a particular focus on lighting from an experimental perspective.

ROBERTO DOMÍNGUEZ, EXPERT IN VISUAL MERCHANDISING, WINDOW DISPLAY DESIGN, AND RETAIL DESIGN 

With more than 30 years of experience, he is the creator of Metaretail, integrating VR, the Metaverse, and training to enhance creativity and hands-on learning. He has designed and delivered courses and workshops at LCI Barcelona, IED, Foment Formació, BAU, and Ártidi, as well as in-company training for companies such as Veritas, Nike, and Carlin. He has worked with brands such as Massimo Dutti, Desigual, Trucco, and Batela, combining innovation and strategy.

MIGUEL CÁNOVAS, PARTNER AND HEAD OF STRATEGY & OPERATIONS AT CULDESAC

He leads the strategic definition and operations of CuldeSac, aligning creative vision with systems that ensure excellence, scalability, and measurable results. From retail pop-up design to corporate headquarters, he has worked on international projects that conceive physical spaces not only from an aesthetic perspective, but as strategic tools to express brand value, identity, and purpose. With more than ten years of experience in international business development across Europe and the CIS, he brings a commercial and multicultural perspective to design.

ENZO VIGNOLO, ARCHITECT AND DESIGNER, CO-FOUNDER OF L'UFFICIO DESIGN GROUP

Specialist in interior design, sustainability, and healthy interiors. He works as an architect and designer across different countries, both independently and in collaboration with other professionals.

RAQUEL GIL, TECHNICAL ARCHITECT AND FOUNDER OF C-IN CONSTRUINT INTERIORS SALUDABLES

Partner and Project & Construction Manager at this company specialised in creating healthy and sustainable spaces, where she leads project direction, supervision, and execution management, budget control, contractor procurement, and health and safety coordination. At C-in, she promotes projects based on health, bioconstruction, and energy efficiency criteria, working in collaboration with technical professionals and specialists in the sector.

MIQUEL ÀNGEL JULIÀ, STRATEGY AND DESIGN DIRECTOR AT NUKLEE

Architect, brand concept consultant, and specialist in workplace, retail, and corporate branding. Strategy and Design Director at Nuklee, a firm specialised in core design for brands, and Partner – Design & Marketing Director at Grup Idea – Imagine Design Build, where he leads projects that connect brand identity with built space. For over 20 years, he has conceptualised spaces, products, and services for brands, supporting every stage of the process, from initial idea to execution and activation. He is a member of the Technical Advisory Committee of the magazine Arquitecturas en Fachadas Ligeras, alongside leading professionals such as Jaume Avellaneda, Joan Lluís Zamora, and Xavier Ferrés, contributing his strategic vision and experience in brand-driven design.

GISELA STEIGER, DIRECTOR AND FOUNDER OF AUTÉNTICO ARCHITECTURAL & ENGINEERING LIGHTING DESIGN

She has collaborated for years with leading engineering and architecture studios in Barcelona and has recently expanded her career internationally. She is passionate about the latest trends and consistently seeks to incorporate unique solutions into her projects. Gisela is the director of the Lighting for Architects course at Escola SERT (College of Architects of Catalonia), teaches postgraduate courses in Facilities Management, Architecture and Health, and Building Services, and is an active member of the Retail Design Institute.

CARLOS MAURETTE, ARCHITECT

He holds postgraduate degrees in workplace design and private perimeter design. He collaborates in project development as an Associate at the Octavio Mestre Arquitectos studio.

RAQUEL GIL, TECHNICAL ARCHITECT AND FOUNDER OF C-IN CONSTRUINT INTERIORS SALUDABLES

Partner and Project & Construction Manager at this company specialised in creating healthy and sustainable spaces, where she leads project direction, supervision, and execution management, budget control, contractor procurement, and health and safety coordination. At C-in, she promotes projects based on health, bioconstruction, and energy efficiency criteria, working in collaboration with technical professionals and specialists in the sector.

JOAN BARÓ, GRAPHIC DESIGNER

Graphic designer specialised in communication strategy definition. Freelance for clients including Santander Universidades, Buff, Nespresso, Institució Cultural del CIC, and Panrico.

MARIO SORRIBAS, BUSINESS STORYTELLING AND PERSUASIVE COMMUNICATION CONSULTANT AND TRAINER

Founder and Head Storyteller at Storytelling&Co., specialised in the strategic use of corporate storytelling as a communication tool. For over 10 years, he has worked with companies, organisations, and institutions, helping them build authentic and engaging narratives that connect with their audiences. He is also part of the Red de Consultores Totales, where he promotes the creation of purpose-driven, human, and collaborative businesses capable of generating value and belonging.

ÓSCAR GUAYABERO, CURATOR AND PARADESIGNER

He studied art and industrial design and works across design, architecture, communication, cultural management, and social activism. He writes specialised articles and books.

TOMOKO SAKAMOTO, CO-FOUNDER OF SPREAD

Architect, editor, and designer of architecture and design books at Actar. She has also designed and coordinated exhibitions at the RAS exhibition space/bookstore.