Master’s in Artificial Intelligence for Creativity and Design
- October 2026
- 100% online
- Spanish
- 6.100€
- 12 months
- 60 ECTS
The Professional Master’s Degree in Artificial Intelligence for Creativity and Design at ESDESIGN trains you to lead the industry's greatest transformation: the shift from manual execution to the orchestration of intelligent systems. Here, AI is not an accessory; it is the operating system where you will integrate concept, technology, and production to scale projects with unprecedented precision.
Through a digital craftsmanship methodology, you will master the pillars of the new creative workflow:
- Prompt Engineering and LLMs: Structuring advanced concepts for research and strategic narrative.
- Generative Art Direction: Full control of visual coherence in image, video, and animation with temporal consistency.
- Node-based Orchestration: Designing advanced technical workflows and creative automation to optimise large-scale production.
- Phygital Ecosystems and Product: Creation of MVPs, dynamic interfaces (UX/UI), and synthetic sound identities.
Upon completion, you will be prepared to lead AI implementation in complex environments and hold roles such as AI Creative Director, Creative Technologist, Generative Product Designer, Prompt Engineer, or AI Implementation Consultant.
"The convergence of creativity and artificial intelligence has redefined the designer’s profile, evolving towards the strategic direction of complex systems and workflows."
Why study the Professional Master’s Degree in Artificial Intelligence for Creativity and Design?
Integrate artificial intelligence into real creative processes, combining visual criteria, strategic thinking and new technologies applied to design.
Additional workshops and Masterclasses included: AI and experimental typography, advanced automation, Design Thinking, Open AI Classroom and Business Workshop.
You will learn to work with AI tools applied to text, image, video and sound, with personalised support adapted to your level and professional approach.
Certification as an expert in Adobe Creative Cloud software with Adobe Certified Professional. Support plan to prepare for the exam with confidence: guidance and specific content for each tool, complementary video library, etc.
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Why study at ESDESIGN?
Our exclusive Welcome Plan brings together disciplines, offering a range of workshops and Adobe open classrooms specifically designed for each level, helping you integrate and strengthen your professional network from day one.
Students whose work achieves the highest grades upon completion will be selected to receive mentoring, scholarships, and to present their projects in prestigious competitions.
Guided learning, mentoring and continuous feedback provided by industry professionals who help develop your talent.
Connect with our community, take part in key industry events, and engage in activities and challenges.
Study Plan for the Professional Master’s Degree in Applied Artificial Intelligence for Creativity and Design
The online Professional Master’s Degree in Applied Artificial Intelligence for Creativity and Design is made up of 10 specialised subjects, the Master’s Final Project, and cross-disciplinary modules focused on the professional application of AI in text, image, video, audio, UX/UI, process automation and business strategy.
You will analyse the impact of artificial intelligence on the creative industries and understand how it is transforming design, communication and content production processes. This module establishes the essential theoretical foundations, demystifies the technology and provides a structured overview of the current ecosystem of tools and methodologies. You will learn how to map your working environment, identify opportunities for application and understand the strategic implications of technological adoption in studios, agencies and creative teams.
Faculty
RICARDO CAMPOS, PHD SPECIALISING IN ARTIFICIAL INTELLIGENCE
Specialist in applied artificial intelligence and the analysis of technological ecosystems, with a strong academic and professional background in digital innovation. He brings a strategic perspective on the integration of AI in creative environments and its impact on the evolution of professional processes.
You will work on communication with language models (LLMs). The module explores advanced prompt engineering, the customisation of styles and tones, the structuring of complex instructions, and the use of assistants such as Gemini and NotebookLM for research, conceptualisation and creative writing.
Technical introduction to diffusion and visual generation models. The module focuses on the fundamentals of visual prompting, as well as the control of composition, lighting and style. Students learn how to translate abstract concepts into high-fidelity visual assets using industry-standard tools.
You will specialise in technical art direction and in the creation of your own visual languages through artificial intelligence. This module goes beyond the use of predefined styles and focuses on AI training and the advanced customisation of outputs to develop a distinctive and coherent aesthetic. You will learn how to create your own models and styles, work on the visual consistency of characters and graphic systems, and apply regenerative editing techniques aimed at achieving unique, controlled results aligned with the needs of each project.
Faculty
JAVIER SUÁREZ, CREATIVE DIRECTOR AT VISIONARIO & LE PARC
Creative director specialised in art direction, the development of visual universes and the construction of aesthetic languages with a distinct identity. His profile combines conceptual vision with practical application in projects where visual innovation, formal consistency and creative exploration are fundamental.
You will specialise in technical art direction and in the creation of your own visual languages through artificial intelligence. This module goes beyond the use of predefined styles and focuses on AI training and the advanced customisation of outputs to develop a distinctive and coherent aesthetic. You will learn how to create your own models and styles, work on the visual consistency of characters and graphic systems, and apply regenerative editing techniques aimed at achieving unique, controlled results aligned with the needs of each project.
Faculty
JAVIER SUÁREZ, CREATIVE DIRECTOR AT VISIONARIO & LE PARC
Creative director specialised in art direction, the development of visual universes and the construction of aesthetic languages with a distinct identity. His profile combines conceptual vision with practical application in projects where visual innovation, formal consistency and creative exploration are fundamental.
Aplicarás la IA a la imagen en movimiento. Desde la animación de fotografías estáticas hasta la generación de vídeo (texto-a-vídeo), se exploran técnicas de consistencia temporal para mantener personajes y estilos a lo largo de una secuencia narrativa, integrando movimiento y storytelling.
Explorarás la inteligencia artificial aplicada al ecosistema sonoro y aprenderás a incorporar el audio como parte estratégica de los proyectos creativos. Trabajarás la creación de locuciones sintéticas (Text-to-Speech) con matices emocionales, la clonación de voz desde una perspectiva responsable y la composición musical asistida por IA. El módulo te capacita para construir identidades sonoras coherentes, diferenciales y alineadas con el lenguaje visual y narrativo de cada proyecto.
Profesorado
JOSEFINA ROZENWASSER, DISEÑADORA DE SONIDO, COMPOSITORA Y POSPRODUCTORA DE AUDIO
Profesional especializada en diseño sonoro, composición musical y posproducción de audio para proyectos audiovisuales y creativos. Su enfoque integra narrativa, identidad sonora y nuevas tecnologías aplicadas a la generación de experiencias inmersivas.
You will deepen your understanding of the application of artificial intelligence to UX/UI design and web development, with a focus on interface and visual experience. The module integrates AI into the creation of design systems, wireframe generation, interface component definition and the production of clean frontend code, enabling a smoother transition from visual concept to browser. You will learn how to optimise digital workflows and connect design, structure and development from a practical and innovative perspective.
Faculty
ANA VICTORIA VERA MARTÍNEZ, PRODUCT DESIGNER AND EXPERIENCE STRATEGY LEADER
Professional specialised in digital product design, experience strategy and the development of user-centred solutions. Her profile combines strategic vision, interface design and an understanding of digital systems to drive functional, coherent and innovative experiences.
You will adopt an approach focused on product logic and functionality, aimed at the design and validation of viable digital solutions. This module equips you to build complete Minimum Viable Products (MVPs), integrating design tools with no-code automations and artificial intelligence agents. You will learn how to validate business hypotheses, optimise processes and deploy fast, functional solutions from a strategic, agile and results-oriented perspective.
Faculty
PATRICIO FERNÁNDEZ, PERSONAL BRAND DEVELOPMENT CONSULTANT WITH A DIGITAL FOCUS
Professional specialised in digital strategy, product development and the validation of functional business-oriented solutions. His approach combines automation, strategic vision and the development of scalable digital products.
You will carry out a critical analysis of copyright, data privacy and the potential biases arising from the use of artificial intelligence in creative and professional environments. This module will enable you to understand the current and future legal framework, as well as the ethical and strategic implications necessary to ensure that your deliverables are commercially viable, responsible and fully compliant with intellectual property rights and current regulations.
Faculty
RICARDO CAMPOS, PHD SPECIALISING IN ARTIFICIAL INTELLIGENCE
Specialist in artificial intelligence, technological innovation and the strategic analysis of its application in professional contexts. His approach combines technical vision, regulatory knowledge and future-oriented insight to prepare professionals capable of leading digital transformation with ethical and business judgement.
The Basic AI Suite training is a course designed to understand and apply generative artificial intelligence in professional environments. Through hands-on work with language models and real use cases, you will learn how to use tools such as ChatGPT, Claude, Gemini or DeepSeek, structure effective instructions, leverage multimodal capabilities, create personalised assistants and optimise workflows when handling large volumes of information, while also understanding their limitations, biases and potential risks.
Faculty
PATRICIO FERNANDEZ, COMPUTER ENGINEER, PROCESS AND AUTOMATION ANALYST. AI AND RESEARCH EXPERT
Specialist in generative artificial intelligence, processes and automation, with experience in the practical application of AI tools to optimise workflows, structure information and develop customised solutions focused on efficiency.
This workshop will allow you to deepen your understanding of advanced automation of creative and professional processes through artificial intelligence. Building on previously acquired knowledge, you will work on integrating AI agents and automation systems into real workflows, with the aim of optimising tasks, improving operational efficiency and enhancing decision-making. An experience focused on taking AI from theory to practical implementation in professional environments.
Faculty
JUAN GÓMEZ, SPECIALIST IN AUTOMATION, APPLIED AI AND INTELLIGENT SYSTEMS
A professional specialised in process automation, AI integration and the development of systems aimed at continuous improvement. His experience focuses on implementing technological solutions in real working environments and optimising workflows through intelligent tools.
You will learn how to strengthen your business vision and transform a creative idea into a profitable and sustainable business. You will discover the key elements needed to turn projects into real opportunities, exploring aspects such as strategic planning, resource management, market analysis and value proposition.
Faculty
MARIO SORRIBAS, CONSULTANT AND TRAINER IN BUSINESS STORYTELLING AND PERSUASIVE COMMUNICATION
Founder and Head Storyteller at Storytelling&Co., specialised in the strategic use of corporate storytelling as a communication tool. For more than 10 years, he has worked with companies, organisations and institutions, helping them build authentic and emotional narratives that connect with their audiences. He is also part of the Red de Consultores Totales, where he promotes the creation of purposeful, human and collaborative businesses capable of generating value and belonging.
You will explore the concepts of “Design Thinking” through a new perspective on collaborative design that places the user at the centre and rethinks and adapts classic design processes. You will acquire the tools needed to propose new methodologies in creation and entrepreneurship processes through the latest creative techniques such as Manual Thinking, SCAMPER and lateral thinking.
Faculty
ÓSCAR GUAYABERO, CURATOR AND PARADESIGNER
He studied art and industrial design. He works in the fields of design, architecture, communication, cultural management and social activism. He also writes specialised articles and books.
TOMOKO SAKAMOTO, CO-FOUNDER OF SPREAD
Architect, editor and designer of architecture and design books at Actar. She has designed and coordinated several exhibitions in the RAS exhibition space / bookshop.
The Master’s Final Project is conceived as a real professional project designed to become the leading piece in the student’s portfolio. In this cross-disciplinary module, students must develop a comprehensive proposal (advertising campaign, brand identity, digital product or audiovisual piece) that orchestrates all the skills acquired: from text, image and video generation to the implementation of automated workflows. The objective is to demonstrate the ability to direct artificial intelligence in order to solve a complex brief with aesthetic and narrative coherence, as well as a distinctive visual style.
Who is the Professional Master’s Degree in Applied Artificial Intelligence for Creativity and Design for?
Our Professional Master’s in Artificial Intelligence for Creativity and Design is aimed at individuals who want to incorporate artificial intelligence into their creative processes and develop a more strategic, innovative and industry-connected professional practice.
The study programme at our higher school of design will enable you to integrate generative tools, automations and new workflows into areas such as art direction, visual creation, digital design, communication and creative product development.
This master’s degree understands artificial intelligence as a multiplier of capabilities within the creative ecosystem. Those trained on the programme will be able to lead creative systems, work across text, image, video, audio and interface, and develop solutions with visual consistency, narrative coherence and professional judgement.
Graduates of the lifelong learning programme in Applied Artificial Intelligence for Creativity and Design at ESDESIGN will be professionals capable of integrating AI into real design, product and communication processes, bringing value to agency, studio and digital product environments.
Entry Profile
The Professional Master’sMaster’s in Artificial Intelligence for Creativity and Design is aimed at profiles with a strong project-based foundation who understand artificial intelligence as a multiplier of capabilities within creative processes, and who have academic training or professional experience in:
- Graphic designers and art directors
- Illustrators and visual artists
- Advertising creatives and brand strategists
- Brand managers and brand leads
- Digital product designers (UX/UI)
- Audiovisual and motion graphics professionals
- Professionals from other creative and digital fields with proven experience in design, communication or product development
Career Opportunities for the Professional Master’s Master’s in Artificial Intelligence for Creativity and Design
Thanks to our programme, students learn how to integrate artificial intelligence into creative, strategic and product processes, developing workflows across text, image, video, audio, UX/UI and automation. This has enabled them to grow professionally in roles such as:
- AI Creative Director
- Creative Workflow Specialist
- Prompt Engineer (Design)
- Generative Product Designer
- Creative Technologist
- Brand AI Manager
- AI Implementation Consultant
- UX/UI Designer with AI
- Freelance Professional
Degree
Upon successful completion of the programme and after completing the required administrative procedures, you will receive the ESDESIGN Master’s Degree. In addition, you will have the possibility of obtaining a Professional Master’s Degree from the Universidad Internacional de Valencia, provided that you meet the academic, documentation, payment and administrative requirements established by the institution.
To obtain this qualification, you must hold a prior university degree (Bachelor’s Degree, Engineering Degree or equivalent). In exceptional cases, if you do not hold such a degree but can demonstrate relevant professional experience in the field and have successfully passed the Master’s assessments, you will be awarded a Certificate from the Universidad Internacional de Valencia (VIU).
"An exceptional experience at ESDESIGN. The online methodology has allowed me to balance my professional growth with real-world projects of high impact."
"Expert tutors who are currently active in the industry. Learning design with professionals who live and breathe the sector every day is what truly makes a difference in my career."
"Excellent personalised support. Feeling like part of a global creative community motivates you to overcome challenges and transform your environment."
"Brilliant methodology"
"The way the modules are structured and the personalised attention from the tutors makes an absolute difference compared to other training centres."
Admissions Process
- Request information: complete the Master’s enquiry form.
- Guidance: the admissions team will advise you to ensure the programme is the right fit for your profile.
- Documentation: submit the required documents for admission, including your CV, portfolio and a copy of your university degree.
- Evaluation: the admissions committee will assess your professional profile.
- Admission: you will be informed of the committee’s decision, whether positive or negative.
- Place reservation: start your journey as an ESDESIGNER.
FAQS
Sí, el máster cuenta con actividades complementarias como el Taller de Anatomía de un briefing, el Taller de IA, el aliado perfecto, el Taller de Design Thinking, el Taller de Empresa y el Aula Abierta de Adobe.
Además, en ESDESIGN vivimos por y para el diseño. Organizamos workshops, masterclasses, retos y eventos con profesionales expertos en creatividad, innovación y tecnología aplicada al sector.
No es imprescindible contar con experiencia previa en inteligencia artificial. El programa está diseñado para acompañarte desde los fundamentos hasta la aplicación avanzada de herramientas, flujos de trabajo y sistemas generativos en entornos creativos.
A lo largo del programa trabajarás con herramientas de generación de texto, imagen, vídeo, audio, UX/UI y automatización de procesos, integrando la IA en proyectos reales de diseño, dirección de arte y producto digital.
Está dirigido a diseñadores/as gráficos, directores/as de arte, creativos/as publicitarios, profesionales del audiovisual, UX/UI designers, estrategas de marca y perfiles creativos que quieran incorporar la IA a su práctica profesional.
El máster te prepara para perfiles como AI Creative Director, Prompt Engineer, Creative Technologist, Generative Product Designer, Brand AI Manager o AI Implementation Consultant.