Master’s in Artificial Intelligence for Creativity and Design
- 100% online
- 60 ECTS
- Español
- 6100€
- October 2026
- 12 months
At ESDESIGN, we offer lifelong learning programmes such as the Professional Master’s in Artificial Intelligence for Creativity and Design, designed to enhance the profile of the new generation of creative professionals in an environment shaped by technological innovation and digital transformation. Throughout the programme, you will learn how to integrate artificial intelligence tools into real design processes, art direction, visual creation, branding and communication, understanding how to apply them strategically, ethically and creatively.
Professionals in design, communication, advertising, marketing, visual arts and other creative disciplines will develop a cross-disciplinary perspective on applied AI, learning how to combine creative judgement, conceptual thinking and technology to respond to the new challenges facing the sector.
"The convergence of creativity and artificial intelligence has redefined the designer’s profile, evolving towards the strategic direction of complex systems and workflows."
Why study at ESDESIGN?
Our exclusive Welcome Plan brings together disciplines, offering a range of workshops and Adobe open classrooms specifically designed for each level, helping you integrate and strengthen your professional network from day one.
Students whose work achieves the highest grades upon completion will be selected to receive mentoring, scholarships, and to present their projects in prestigious competitions.
Guided learning, mentoring and continuous feedback provided by industry professionals who help develop your talent.
Connect with our community, take part in key industry events, and engage in activities and challenges.
Study Plan for the Professional Master’s Degree in Applied Artificial Intelligence for Creativity and Design
The online Professional Master’s Degree in Applied Artificial Intelligence for Creativity and Design is made up of 10 specialised subjects, the Master’s Final Project, and cross-disciplinary modules focused on the professional application of AI in text, image, video, audio, UX/UI, process automation and business strategy.
You will analyse the impact of artificial intelligence on the creative industries and understand how it is transforming design, communication and content production processes. This module establishes the essential theoretical foundations, demystifies the technology and provides a structured overview of the current ecosystem of tools and methodologies. You will learn how to map your working environment, identify opportunities for application and understand the strategic implications of technological adoption in studios, agencies and creative teams.
Faculty
RICARDO CAMPOS, PHD SPECIALISING IN ARTIFICIAL INTELLIGENCE
Specialist in applied artificial intelligence and the analysis of technological ecosystems, with a strong academic and professional background in digital innovation. He brings a strategic perspective on the integration of AI in creative environments and its impact on the evolution of professional processes.
You will work on communication with language models (LLMs). The module explores advanced prompt engineering, the customisation of styles and tones, the structuring of complex instructions, and the use of assistants such as Gemini and NotebookLM for research, conceptualisation and creative writing.
Technical introduction to diffusion and visual generation models. The module focuses on the fundamentals of visual prompting, as well as the control of composition, lighting and style. Students learn how to translate abstract concepts into high-fidelity visual assets using industry-standard tools.
You will specialise in technical art direction and in the creation of your own visual languages through artificial intelligence. This module goes beyond the use of predefined styles and focuses on AI training and the advanced customisation of outputs to develop a distinctive and coherent aesthetic. You will learn how to create your own models and styles, work on the visual consistency of characters and graphic systems, and apply regenerative editing techniques aimed at achieving unique, controlled results aligned with the needs of each project.
Faculty
JAVIER SUÁREZ, CREATIVE DIRECTOR AT VISIONARIO & LE PARC
Creative director specialised in art direction, the development of visual universes and the construction of aesthetic languages with a distinct identity. His profile combines conceptual vision with practical application in projects where visual innovation, formal consistency and creative exploration are fundamental.
You will specialise in technical art direction and in the creation of your own visual languages through artificial intelligence. This module goes beyond the use of predefined styles and focuses on AI training and the advanced customisation of outputs to develop a distinctive and coherent aesthetic. You will learn how to create your own models and styles, work on the visual consistency of characters and graphic systems, and apply regenerative editing techniques aimed at achieving unique, controlled results aligned with the needs of each project.
Faculty
JAVIER SUÁREZ, CREATIVE DIRECTOR AT VISIONARIO & LE PARC
Creative director specialised in art direction, the development of visual universes and the construction of aesthetic languages with a distinct identity. His profile combines conceptual vision with practical application in projects where visual innovation, formal consistency and creative exploration are fundamental.
Aplicarás la IA a la imagen en movimiento. Desde la animación de fotografías estáticas hasta la generación de vídeo (texto-a-vídeo), se exploran técnicas de consistencia temporal para mantener personajes y estilos a lo largo de una secuencia narrativa, integrando movimiento y storytelling.
Explorarás la inteligencia artificial aplicada al ecosistema sonoro y aprenderás a incorporar el audio como parte estratégica de los proyectos creativos. Trabajarás la creación de locuciones sintéticas (Text-to-Speech) con matices emocionales, la clonación de voz desde una perspectiva responsable y la composición musical asistida por IA. El módulo te capacita para construir identidades sonoras coherentes, diferenciales y alineadas con el lenguaje visual y narrativo de cada proyecto.
Profesorado
JOSEFINA ROZENWASSER, DISEÑADORA DE SONIDO, COMPOSITORA Y POSPRODUCTORA DE AUDIO
Profesional especializada en diseño sonoro, composición musical y posproducción de audio para proyectos audiovisuales y creativos. Su enfoque integra narrativa, identidad sonora y nuevas tecnologías aplicadas a la generación de experiencias inmersivas.
You will deepen your understanding of the application of artificial intelligence to UX/UI design and web development, with a focus on interface and visual experience. The module integrates AI into the creation of design systems, wireframe generation, interface component definition and the production of clean frontend code, enabling a smoother transition from visual concept to browser. You will learn how to optimise digital workflows and connect design, structure and development from a practical and innovative perspective.
Faculty
ANA VICTORIA VERA MARTÍNEZ, PRODUCT DESIGNER AND EXPERIENCE STRATEGY LEADER
Professional specialised in digital product design, experience strategy and the development of user-centred solutions. Her profile combines strategic vision, interface design and an understanding of digital systems to drive functional, coherent and innovative experiences.
You will adopt an approach focused on product logic and functionality, aimed at the design and validation of viable digital solutions. This module equips you to build complete Minimum Viable Products (MVPs), integrating design tools with no-code automations and artificial intelligence agents. You will learn how to validate business hypotheses, optimise processes and deploy fast, functional solutions from a strategic, agile and results-oriented perspective.
Faculty
PATRICIO FERNÁNDEZ, PERSONAL BRAND DEVELOPMENT CONSULTANT WITH A DIGITAL FOCUS
Professional specialised in digital strategy, product development and the validation of functional business-oriented solutions. His approach combines automation, strategic vision and the development of scalable digital products.
You will carry out a critical analysis of copyright, data privacy and the potential biases arising from the use of artificial intelligence in creative and professional environments. This module will enable you to understand the current and future legal framework, as well as the ethical and strategic implications necessary to ensure that your deliverables are commercially viable, responsible and fully compliant with intellectual property rights and current regulations.
Faculty
RICARDO CAMPOS, PHD SPECIALISING IN ARTIFICIAL INTELLIGENCE
Specialist in artificial intelligence, technological innovation and the strategic analysis of its application in professional contexts. His approach combines technical vision, regulatory knowledge and future-oriented insight to prepare professionals capable of leading digital transformation with ethical and business judgement.
Aula de aprendizaje del software Adobe Creative Cloud, en la que trabajarás sobre los programas Indesign, Illustrator, Photoshop y Lightroom. Dispondrás de recursos y ejercicios basados en 3 niveles de dificultad: principiante, medio y alto. Contarás con el asesoramiento de un docente profesional experto en estas herramientas. 6 semanas de duración, en paralelo al taller introductorio y a la primera asignatura.
Profesorado
QUIQUE LÓPEZ, DIRECTOR Y FUNDADOR DE PINO
Tras trabajar en varios estudios y agencias, en 2016 funda Pino, un estudio de diseño que ha trabajado y trabaja para grandes marcas como Burger King UK, Burger King ROI, Wyndham Hotels, Port de Barcelona, Cauchos Karey, Albert y Ferran Adrià, Equilibrium, actahotels; restaurantes como Granja Elena, almarge, Grupo Capet; y plataformas educativas como Esade y Aurea.
Explorarás cómo la inteligencia artificial puede convertirse en una herramienta creativa aplicada al diseño tipográfico y al desarrollo de nuevos lenguajes visuales. A través de este workshop, descubrirás de qué manera la IA facilita los procesos de bocetado, experimentación formal y generación de caracteres, permitiéndote investigar nuevas formas, estructuras y sistemas tipográficos desde una perspectiva innovadora. Una propuesta orientada a ampliar los límites de la creatividad aplicada al diseño.
Profesorado
LAURA MESSEGUER, DISEÑADORA TIPOGRÁFICA Y ESPECIALISTA EN DIRECCIÓN DE ARTE Y LETTERING
Diseñadora, tipógrafa y docente especializada en identidad visual, lettering y tipografía experimental. Su trayectoria profesional combina la investigación formal del diseño tipográfico con la exploración de nuevas herramientas creativas y metodologías aplicadas al ámbito visual.
Este workshop te permitirá profundizar en la automatización avanzada de procesos creativos y profesionales mediante inteligencia artificial. A partir de los conocimientos adquiridos previamente, trabajarás la incorporación de agentes IA y sistemas de automatización aplicados a flujos reales de trabajo, con el objetivo de optimizar tareas, mejorar la eficiencia operativa y potenciar la toma de decisiones. Una experiencia orientada a llevar la IA desde la teoría hasta su implementación práctica en entornos profesionales.
Profesorado
JUAN GÓMEZ, ESPECIALISTA EN AUTOMATIZACIÓN, IA APLICADA Y SISTEMAS INTELIGENTES
Profesional especializado en automatización de procesos, integración de inteligencia artificial y desarrollo de sistemas orientados a la mejora continua. Su experiencia se centra en la implementación de soluciones tecnológicas aplicadas a entornos reales de trabajo y en la optimización de flujos mediante herramientas inteligentes.
You will learn how to strengthen your business vision and transform a creative idea into a profitable and sustainable business. You will discover the key elements needed to turn projects into real opportunities, exploring aspects such as strategic planning, resource management, market analysis and value proposition.
Faculty
MARIO SORRIBAS, CONSULTANT AND TRAINER IN BUSINESS STORYTELLING AND PERSUASIVE COMMUNICATION
Founder and Head Storyteller at Storytelling&Co., specialised in the strategic use of corporate storytelling as a communication tool. For more than 10 years, he has worked with companies, organisations and institutions, helping them build authentic and emotional narratives that connect with their audiences. He is also part of the Red de Consultores Totales, where he promotes the creation of purposeful, human and collaborative businesses capable of generating value and belonging.
You will explore the concepts of “Design Thinking” through a new perspective on collaborative design that places the user at the centre and rethinks and adapts classic design processes. You will acquire the tools needed to propose new methodologies in creation and entrepreneurship processes through the latest creative techniques such as Manual Thinking, SCAMPER and lateral thinking.
Faculty
ÓSCAR GUAYABERO, CURATOR AND PARADESIGNER
He studied art and industrial design. He works in the fields of design, architecture, communication, cultural management and social activism. He also writes specialised articles and books.
TOMOKO SAKAMOTO, CO-FOUNDER OF SPREAD
Architect, editor and designer of architecture and design books at Actar. She has designed and coordinated several exhibitions in the RAS exhibition space / bookshop.
The Master’s Final Project is conceived as a real professional project designed to become the leading piece in the student’s portfolio. In this cross-disciplinary module, students must develop a comprehensive proposal (advertising campaign, brand identity, digital product or audiovisual piece) that orchestrates all the skills acquired: from text, image and video generation to the implementation of automated workflows. The objective is to demonstrate the ability to direct artificial intelligence in order to solve a complex brief with aesthetic and narrative coherence, as well as a distinctive visual style.
Who is the Professional Master’s Degree in Applied Artificial Intelligence for Creativity and Design for?
Our Professional Master’s in Artificial Intelligence for Creativity and Design is aimed at individuals who want to incorporate artificial intelligence into their creative processes and develop a more strategic, innovative and industry-connected professional practice.
The study programme at our higher school of design will enable you to integrate generative tools, automations and new workflows into areas such as art direction, visual creation, digital design, communication and creative product development.
This master’s degree understands artificial intelligence as a multiplier of capabilities within the creative ecosystem. Those trained on the programme will be able to lead creative systems, work across text, image, video, audio and interface, and develop solutions with visual consistency, narrative coherence and professional judgement.
Graduates of the lifelong learning programme in Applied Artificial Intelligence for Creativity and Design at ESDESIGN will be professionals capable of integrating AI into real design, product and communication processes, bringing value to agency, studio and digital product environments.
Entry Profile
The Professional Master’sMaster’s in Artificial Intelligence for Creativity and Design is aimed at profiles with a strong project-based foundation who understand artificial intelligence as a multiplier of capabilities within creative processes, and who have academic training or professional experience in:
- Graphic designers and art directors
- Illustrators and visual artists
- Advertising creatives and brand strategists
- Brand managers and brand leads
- Digital product designers (UX/UI)
- Audiovisual and motion graphics professionals
- Professionals from other creative and digital fields with proven experience in design, communication or product development
Career Opportunities for the Professional Master’s Master’s in Artificial Intelligence for Creativity and Design
Our Professional Master’s in Artificial Intelligence for Creativity and Design is designed so that our ESDESIGNERS can accelerate their professional careers within the new creative and digital ecosystem:
- We have more than 200 active industry professionals on our faculty.
- We have supported more than 9,000 students trained across different design disciplines.
- More than 92% of our students would recommend us.
- 93% of students in the AI area are currently working professionals.
- 34% work as freelancers.
Thanks to our programme, students learn how to integrate artificial intelligence into creative, strategic and product processes, developing workflows across text, image, video, audio, UX/UI and automation. This has enabled them to grow professionally in roles such as:
- AI Creative Director
- Creative Workflow Specialist
- Prompt Engineer (Design)
- Generative Product Designer
- Creative Technologist
- Brand AI Manager
- AI Implementation Consultant
- UX/UI Designer with AI
- Freelance Professional
Qualification
Upon successful completion of the programme and after completing the required administrative procedures, you will receive the ESDESIGN Master’s Degree. In addition, you will have the possibility of obtaining a Lifelong Learning Master’s Degree from the Universidad Internacional de Valencia, provided that you meet the academic, documentation, payment and administrative requirements established by the institution.
To obtain this qualification, you must hold a prior university degree (Bachelor’s Degree, Engineering Degree or equivalent). In exceptional cases, if you do not hold such a degree but can demonstrate relevant professional experience in the field and have successfully passed the Master’s assessments, you will be awarded a Certificate from the Universidad Internacional de Valencia (VIU).
ESDESIGNERS REVIEWS
"It is a school that focuses strongly on teaching you the subject matter in order to prepare you for the professional world".
Mireia Matas
Student on the Professional Master’s Degree in Interior Design
“I take away a great deal of learning, both from the course content and from the outstanding professionals who taught it”
Carla Díaz
Student on the Professional Master’s Degree in Product Design
"The master’s has given me tools that I have been able to apply immediately in my role."
Jordi Fígols
Student on the Professional Master’s Degree in Commercial Space Design: Retail Design
"I really liked the school's dynamics, the rigour of the various modules within the programme, and the quality of the lecturers. Every topic covered was not only comprehensive but also fully applicable to real-world professional development."
Martín Rosales
Student of the Master’s in Urban, Architectural Space and Mobility Design
Proceso de Admisión
- Solicitud de información: completa el formulario de solicitud de información del máster de formación permanente.
- Asesoramiento: el equipo de admisiones te asesorará para comprobar que el máster es el adecuado para tu perfil.
- Documentación: presenta los documentos necesarios para tu admisión, CV, portfolio y fotocopia del título universitario.
- Evaluación: el comité de admisiones valorará tu perfil profesional.
- Admisión: te comunicaremos la resolución del comité, tanto si es positiva como negativa.
- Reserva de plaza: empieza tu experiencia como ESDESIGNER.
FAQS
Sí, el máster cuenta con actividades complementarias como el Taller de Anatomía de un briefing, el Taller de IA, el aliado perfecto, el Taller de Design Thinking, el Taller de Empresa y el Aula Abierta de Adobe.
Además, en ESDESIGN vivimos por y para el diseño. Organizamos workshops, masterclasses, retos y eventos con profesionales expertos en creatividad, innovación y tecnología aplicada al sector.
No es imprescindible contar con experiencia previa en inteligencia artificial. El programa está diseñado para acompañarte desde los fundamentos hasta la aplicación avanzada de herramientas, flujos de trabajo y sistemas generativos en entornos creativos.
A lo largo del programa trabajarás con herramientas de generación de texto, imagen, vídeo, audio, UX/UI y automatización de procesos, integrando la IA en proyectos reales de diseño, dirección de arte y producto digital.
Está dirigido a diseñadores/as gráficos, directores/as de arte, creativos/as publicitarios, profesionales del audiovisual, UX/UI designers, estrategas de marca y perfiles creativos que quieran incorporar la IA a su práctica profesional.
El máster te prepara para perfiles como AI Creative Director, Prompt Engineer, Creative Technologist, Generative Product Designer, Brand AI Manager o AI Implementation Consultant.