Student Portfolio: Taste The Wild: Filson Mealpack

Eating is a survival priority when you are far from home. For nomads, adventurers, campers and the brave, Filson Mealpack presents itself as a ready-to-eat food brand to savour the wildness of untouched nature. Filson (on its own) is an American fashion brand focused on the outdoor sector that is preparing the launch of a sub-brand to bring food to the mountains. It is undoubtedly a major challenge to take a brand from the textile sector and venture into one as different as the food industry.

With a special emphasis on brand storytelling, Filson Mealpack seeks to inspire a new generation of wild adventurers and protectors of the land. It could even promote forward-looking lifestyles such as the demographic deconcentration of cities and the return of people to the countryside. A brand will always have the right to dream big and — why not? — change the course of humanity forever.