Student Portfolio: La Calle Crea Fest
Carlos Ruiz, Daniel Guzmán, Juan Pablo Velez, Juan Pablo Ramírez, students from the Professional Master’s Degree in Design and Art Direction at ESDESIGN, present their project, La Calle Crea Fest.
La Calle Crea Fest is an art direction and cultural communication project that highlights the talent of urban entrepreneurs and street artists in Colombia. The concept turns the street into a creative stage, positioning popular culture as a driver of identity, inclusion and social opportunity.
The project develops a bold and expressive visual identity, applied to a real festival with both physical and digital presence. Illustration, typography, colour and motion come together across campaigns, signage, merchandising and audiovisual pieces, creating a cohesive, high-impact visual system.
