Creation of an independent fashion brand

Giuliana Vettorazzi, student on the Professional Master’s Degree in Fashion Business and Brand Management at ESDESIGN, presents her project, Creation of an independent fashion brand. 

This project gives shape to a womenswear brand rooted in craftsmanship, sustainability and emotional expression. The brand emerges from the designer’s personal experience and combines European influences with the cultural and chromatic richness of Guatemala.

It is a structured capsule collection, where the design, fabrics and colour palette are inspired by the Popol Vuh and surrealism. Flowing garments, handcrafted details such as macramé and crochet, and a coherent narrative build a strong identity, designed for women seeking authenticity and a meaningful connection with what they wear.