Paellaza

Paellaza is based on the Lunch Box concept and takes inspiration from the famous Japanese food boxes known as Ekiben, small traditional Japanese lunch boxes sold at train stations across the country.

It is a foldable Grab & Go-style box that, once unfolded, reveals each ingredient in its own packaging and designated space. The challenge lies not only in creating another paella brand with simple packaging, but in giving it its own identity with a youthful, modern, relaxed and approachable tone that speaks to both local and international young people looking for a practical way to prepare paella, with all the necessary ingredients included in a single package that is easy to carry and prepare.