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30–31 May 2025
Antiga Fàbrica Estrella Damm, Barcelona
Come and celebrate design with us!
This year we’re back with more design, more energy, and more momentum than ever, in a new edition of the FESesDESIGN. An event dedicated to design that aims to bring together professionals and enthusiasts from the sector to share knowledge, experiences, and foster creative exchange.
Entry to the event is free, subject to a donation to Arrels Fundació, who have been supporting people experiencing homelessness in Barcelona for over 35 years.
Conferences, workshops, round tables, and top-level guest speakers.
On 30 and 31 May 2025, you have a date with design at the Antiga Fàbrica Estrella Damm.
The most socially driven FESesDESIGN
Arrels Foundation, 36 years making #NoOneSleepingOnTheStreet possible
With over 30 years of experience supporting the most vulnerable people living in the city of Barcelona, Arrels Foundation carries out invaluable work to help individuals achieve the greatest possible level of autonomy, enabling them to meet their basic needs such as housing, as well as social and healthcare support. Since its creation, Arrels has supported more than 20,300 people experiencing homelessness.
Discover the speakers for 31 May
Imagine 240 square metres filled with pure design, featuring exhibitions, student pitches, round tables, interviews, stands, a photobooth, and talks from some of the most influential professionals in the design world… irresistible, right? All this and much more is what we’re bringing this year to the biggest celebration of the design sector, in an iconic venue in Barcelona, with activities that will help you learn, enjoy, and enhance your creativity and knowledge in the field.
Conferences
All conferences will take place at the Antiga Fàbrica Estrella Damm on 31 May.
BROSMIND
Saturday 31 May at 18:20 (CEST)
Brosmind is a multidisciplinary project founded by brothers Juan and Alejandro Mingarro. Designers, illustrators, electronics enthusiasts, video hobbyists, fuet sandwich lovers, speakers and occasional musicians…
From their studio in Barcelona, they explore all these facets through commercial commissions, installations, personal projects and exhibitions. Brosmind’s style is defined by its sense of humour, vibrant use of colour, attention to detail, and a strong DIY spirit.
JAVIRROYO
Saturday 31 May at 16:05 (CEST)
Javirroyo is an illustrator, graphic designer and visual activist. His work is characterised by a direct, ironic style, deeply engaged with the social, political and cultural issues of our time. He is the founder of the studio La Consultoría, where he develops visual communication projects with a strong focus on critical thinking and social impact.
In addition to collaborating with media such as El País, he has published illustrated books addressing topics such as mental health, feminism and human rights, always from a close, empathetic and humorous perspective. Javirroyo shows that design and illustration can be powerful tools to change the way we see the world.
MARTA CERDÀ
Saturday 31 May at 12:05 (CEST)
Marta Cerdà is one of the most internationally recognised graphic designers. Her work spans art direction, editorial design, illustration and, especially, typography—an area in which she has developed a distinctive, experimental and highly expressive visual language. After winning the Art Directors Club Young Guns Award in New York in 2008, she founded her own studio and has collaborated with global brands such as Adobe, The New York Times, Nike, Coca-Cola and Penguin Random House. Her multidisciplinary approach breaks down boundaries between techniques and styles, with projects that sit at the intersection of art and design. Marta champions visual emotion as a tool for connection, and her work has been exhibited and awarded worldwide.
Discover her projects:
SOMOS CUCHILLO
Saturday 31 May at 16:55 (CEST)
Somos Cuchillo is a graphic design and art direction studio that operates from the belief that design can (and should) be a critical act. Their approach is conceptual, direct and free from artifice, with a visual language that spans graphic identity, visual communication, typography and publishing. Their work brings together political, aesthetic and symbolic dimensions, with each project serving as an opportunity to question, narrate or subvert. From institutional campaigns to cultural and editorial projects, the studio is defined by a committed perspective, attention to detail, and a style that does not seek to please, but to provoke. More than a name, “Somos Cuchillo” is a statement: to cut through convention, sharpen messages, and leave a mark. Their work has been recognised for its ability to translate complex ideas into powerful visual solutions—often uncomfortable, always necessary.
Discover their work:
F33
Saturday 31 May at 13:25 (CEST)
Fundación 33 is a creative entity operating at the intersection of graphic design, art and visual activism. Based in Madrid, they explore the potential of design as a tool for cultural and social transformation, creating projects that go beyond the boundaries of traditional communication.
Their practice is driven by research, critical thinking and collaboration with communities, institutions and cultural agents. They work across visual identity, editorial design, graphic installations and purpose-driven campaigns, always from a human-centred and committed perspective.
Their projects bring together formal rigour and experimentation, aesthetics and critique. Fundación 33 does not design just to be seen—it designs to make people think, to question, and to provoke when necessary. Their work has been exhibited, shared and replicated for its ability to generate conversation and inspire action.
Ogilvy
Saturday 8 June at 16:20 (CEST)
At the beginning of its history, there was only one Ogilvy—the company founded by David Ogilvy in 1948. Today, Ogilvy is once again a single company, now spanning 83 countries with 132 offices worldwide. A single point of entry to a creative network that has been redefined with the aim of making brands matter in an increasingly complex, hyperconnected and noisy world.
Jordi Morera, Head of Experience Design, and Nacho Fretes, Head of Visual Design at Ogilvy Barcelona, present Ogilvy Loves Design. In a constantly evolving world, companies must adapt to new realities and consumer behaviours to remain relevant. At Ogilvy, transformation is a continuous process, where design and technology come together with creativity as essential disciplines to impact briefs, processes, solutions and even the company’s structure. Their goal is clear: “make brands matter”.
CURRO CLARET
Saturday 31 May at 15:30 (CEST)
Industrial designer born in Barcelona, Curro Claret has built a career defined by social commitment, sustainability, and experimentation with materials, processes and narratives. His approach moves away from conventional design and towards the human, the imperfect and the collective.
Rather than creating objects, Claret builds contexts: he collaborates with social organisations, works with recycled materials and develops methodologies that invite us to rethink the role of design in today’s world. His iconic T300 metal structure, used in workshops with people in vulnerable situations, is an example of how design can be a tool for empowerment and transformation.
Positioned somewhere between design, craftsmanship, activism and education, his work has been exhibited in institutions such as the Museu del Disseny de Barcelona and the Vitra Design Museum. Claret does not design to decorate the world, but to make it fairer, more liveable and more conscious.
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AGENDA FOR 30 MAY
Get ready for an unforgettable experience on 30 May!
On Friday 30 May, we’re back with new WORKSHOPS and ESDESIGN TOURS, designed for you. A unique opportunity to learn, work as a team, develop your skills and network within the field of design. Throughout the day, you will enjoy a 360º experience in the sector through one of our exclusive activities, followed by a moment of connection in our space: CONNECTING DESIGNERS.
We offer a wide range of activities, and you will be able to submit your application for the one you wish to take part in. Please note that all activities take place at the same time, so you will only be able to participate in one.
Discover our exclusive activities and submit your application so our Expert Committee can select it!
WORKSHOPS
The workshops will take place at the Antiga Fàbrica Estrella Damm and will run for 7 hours, from 10:00 to 17:00.
Workshop From Prompt to Prototype: imagine, design and bring your idea to life in 3D by Marc Ribas
Friday 30 May from 10:00 to 17:00
Artificial intelligence is no longer a thing of the future. In this hands-on workshop on AI product design, you will discover how to integrate it into your creative process to design products in a collaborative, agile and surprising way. You will work in teams to generate ideas, images, videos and 3D models using AI tools, shaping your concept until you see it materialised with a 3D printer. No technical jargon, no fear—just a strong desire to experiment. And yes, you’ll take your prototype home!
Who is it for?: design students and professionals, curious minds and innovation enthusiasts. No prior knowledge of AI is required—just a creative attitude.
Limited places available!
Workshop The Wall Speaks: Posters with Social Impact by Vicent Almiñana
Friday 30 May from 10:00 to 17:00
A co-creation space where professionals such as designers, copywriters and illustrators work together to develop actions with social impact. We aim to promote activism through design and creativity, moving from a passive to an active role. An in-person workshop focused on creating ideas, messages or actions with a visual application. The day will conclude with a showcase where the designs created (such as posters, banners, flyers, tags, etc.) by participants during the session will be exhibited.
Who is it for?: students related to design and visual communication, professionals, graphic designers, copywriters, illustrators, etc., as well as anyone committed to social change, sustainability or innovative ideas.
Limited places available!
Workshop Artificial Creativity and Fashion: Creative Design vs AI by DOMINNICO and LAB NO LAB
Friday 30 May from 10:00 to 17:00
Designers are facing a present—or immediate future—where artificial intelligence seems ready to replace us. A creative dystopia threatens us, and we don’t quite know how to react… so why not turn it around and “tame” this techno-monster that’s making us feel small? To do so, we propose a workshop challenge with one of Barcelona’s most imaginative creatives: Dominnico, creative director of his own brand—featured on the 080 runway and worn by some of the world’s most famous celebrities—and LAB NO LAB, a creative AI studio.
The workshop will also include supervision and support in digital content creation from Toni Canillas, digital content designer and animator known for collaborating with local artists and designers.
Throughout the day, you will present your ideas to the mentors and prompt them into AI to generate prototypes, new products and whatever your imagination allows. Are you ready to take on this workshop challenge, or will you keep running away?
Who is it for?: students, designers, visual creatives and curious minds in the fashion world who want to explore the potential of AI as a design tool.
Limited places available!
Workshop Fan’s Press: collect, edit, spread. Fanzine Workshops by Phantasia
Friday 30 May from 10:00 to 17:00
A space for fans of something, of everything—of the strange, the beautiful or the forgotten.
Starting from a personal object, each participant will create a fanzine from scratch, combining photography, collage, text, scans and both analogue and digital layout techniques. The session is structured in three phases: collect, edit and spread, and culminates in the production and printing of the fanzine. A collective self-publishing experience where each piece becomes a visual manifesto made with hands, heart and plenty of ink.
Who is it for?: students, designers, visual creatives and curious minds in editorial and graphic design.
Limited places available!
Descubre los Workshops del 30 de mayo
Los Workshops se desarrollarán en l'Antiga Fàbrica d'Estrella Damm y tendrán una duración de 7h, entre las 10h y las 17h.
Workshop Del prompt al prototipo: imagina, diseña y materializa tu idea en 3D by Marc Ribas
Viernes 30 de mayo de 10h a 17h
La inteligencia artificial ya no es cosa del futuro. En este workshop práctico sobre diseño de producto con IA descubrirás cómo integrarla en tu proceso creativo para diseñar productos de forma colaborativa, ágil y sorprendente. Trabajarás en equipo para generar ideas, imágenes, vídeos y modelos 3D con herramientas de IA, y darás forma a tu concepto hasta verlo materializado con una impresora 3D. Sin tecnicismos, sin miedo y con muchas ganas de experimentar. ¡Y sí, te llevas el prototipo a casa!
¿A quién está dirigido?: estudiantes y profesionales del diseño, mentes curiosas y amantes de la innovación. No necesitas conocimientos previos en IA, solo actitud creativa.
¡Plazas limitadas!
Workshop La Pared Habla: Acciones con Impacto by Vicent Almiñana
Viernes 30 de mayo de 10h a 17h
Un espacio de co-creación donde perfiles profesionales como diseñadores, copys e ilustradores trabajan juntos para diseñar unas acciones con impacto social. Queremos impulsar un activismo a través del diseño y la creatividad, pasando del rol pasivo al activo. Un taller presencial, enfocado en la creación de ideas, mensajes o acciones con una aplicación visual. La jornada finalizará con una muestra donde se exhibirán los diseños creados (tales como: carteles, pancartas, flyers, tags, etc) desarrollados por los participantes durante la sesión.
¿A quién está dirigido?: estudiantes relacionados con el diseño y la comunicación visual, profesionales, diseñadores gráficos, copys, ilustradores, etc. y cualquier persona comprometida con el cambio social y la sostenibilidad o con ideas innovadoras .
¡Plazas limitadas!
Workshop Creatividad y Moda Artificial, Diseño Creativo vs IA by DOMINNICO y LAB NO LAB
Viernes 30 de mayo de 10h a 17h
Los diseñadores estamos expectantes ante este presente, o futuro inmediato donde la Inteligencia Artificial parece que nos va a anular, una distopía creativa nos amenaza y no estamos sabiendo reaccionar… ¿por qué no darle la vuelta y “domesticar” a ese tecno-monstruo que nos está haciendo sentir pequeñxs?...Para ello, os proponemos un taller- challenge con uno de los creativos más fantasiosos de Barcelona: Dominnico director creativo de su propia firma, la cual desfila en la pasarela 080 y llena de fantasía los armarios de las celebs más famosas del mundo y LAB NO LAB, estudio creativo de Inteligencia Artificial.
Además, el taller contará con la supervisión y el apoyo en la creación de contenidos digitales de Toni Canillas, diseñador de content digital y un animador reconocido de artistas y diseñadores locales.
Durante un día propondremos a nuestros mentores nuestras ideas y las prontearemos a la IA para poder generar prototipos, nuevos productos y todo lo que nuestra imaginación soporte. ¿Te atreves a participar en este taller-challenge o vas a seguir huyendo?
¿A quién está dirigido?: estudiantes, diseñadores, creativos visuales y mentes inquietas del mundo de la moda que quieran explorar el potencial de la IA como herramienta de diseño.
¡Plazas limitadas!
Workshop Fan's Press: collect, edit, spread. Tallers de Fanzine's by Phantasia
Viernes 30 de mayo de 10h a 17h
Un espacio para los fans de algo, de todo, de lo raro, lo bello o lo olvidado.
A partir de un objeto personal, cada participante creará un fanzine desde cero, combinando fotografía, collage, texto, escaneos y técnicas de maquetación analógicas y digitales. La sesión se estructura en tres fases: coleccionar, editar y difundir, y culmina con la producción e impresión del fanzine. Una experiencia de autopublicación colectiva donde cada pieza es un manifiesto visual hecho con las manos, el corazón y mucha tinta.
¿A quién está dirigido?: estudiantes, diseñadores, creativos visuales y mentes inquietas del mundo del diseño editorial y gráfico.
¡Plazas limitadas!
TOURS
The different tours will last 7 hours, from 10:00 to 17:00. All of them will finish at the Antiga Fàbrica Estrella Damm.
Palo Alto Tour. A creative hub in the heart of Barcelona by Jordi Blasi
Friday 30 May from 10:00 to 17:00
Palo Alto is an iconic creative space in Barcelona, located in a restored former factory in the Poblenou district. This unique setting hosts a community of artists, designers and entrepreneurs dedicated to innovation and creativity across multiple disciplines. As part of our scheduled visit, we will explore three key creative studios within Palo Alto, each with its own distinctive approach to design and creativity. Throughout the tour, we will gain first-hand insight into their processes, projects and how this inspiring environment drives their work. We will also visit the exhibitions “Objectes Comuns” and “Matter Matters” at the Barcelona Design Museum.
Who is it for?: anyone interested in the creative field, keen to discover an iconic space and learn about the work of three design studios based in this former industrial site.
During the route, we will make a short stop for lunch (meal cost at the participant’s expense). The route will be done on foot.
Join our TOUR!
Trend Tour by Mireia G. Lara
Friday 30 May from 10:00 to 17:00
Barcelona is internationally recognised for its connection to art and design. At present, a new wave of ventures in fashion, gastronomy and interior design is filling the city with curious and innovative spaces. We will explore the city’s most dynamic neighbourhoods in search of places that breathe creativity: concept stores, retail spaces, emerging designers’ studios, specialised shops, creative hubs, innovative materials, multisensory experiences… including a special stop at the Design Museum.
An inspiring route to discover what’s happening in the city’s most vibrant creative scene, connect with new ways of creating and recharge your creative energy.
The Trend Tour will include a stop at a specially selected place for lunch to recharge for our walk (meal cost at the participant’s expense). A travel card is recommended, as some parts of the route will involve public transport.
Who is it for?: anyone interested in the creative field—students, professionals and trend enthusiasts—who want to discover innovative spaces, find inspiration in new ideas and explore Barcelona’s creative pulse from within.
We look forward to seeing you!
Design Tour by Quique López
Friday 30 May from 10:00 to 17:00
Embark on a unique journey to the cradle of design in Europe: Barcelona. In this vibrant city, the art of graphic design comes to life like nowhere else. Guided by Quique López, you will dive into a fascinating tour of some of the most prestigious design studios and agencies in the Barcelona scene.
Imagine exploring places such as Phantasia, Atipus and Mucho!, where creativity overflows in every corner. From innovative techniques to forward-thinking visions, each visit will take you to the very heart of creativity, where ideas take shape and talent flourishes.
The tour will include a stop for lunch and rest (meal cost at the participant’s expense).
Join our Tour!
Embark on a unique journey to the cradle of design in Europe: Barcelona. In this vibrant city, the art of graphic design comes to life like nowhere else. Guided by Quique López, you will dive into a fascinating tour of some of the most prestigious design studios and agencies in the Barcelona scene. Imagine exploring places such as Phantasia, Atipus and Mucho!, where creativity overflows in every corner. From innovative techniques to forward-thinking visions, each visit will take you to the very heart of creativity, where ideas take shape and talent flourishes. The tour will include a stop for lunch and rest (meal cost at the participant’s expense). Join our Tour!>
FESesDESIGN MORE SOCIAL THAN EVER
Arrels Foundation, 36 years making #NoOneSleepingOnTheStreet possible
Arrels Foundation is an organisation that has been supporting the most vulnerable people living on the streets of Barcelona for over thirty years. It works alongside them to help them achieve the greatest possible level of autonomy and to meet their basic needs by providing accommodation, as well as social and healthcare support. Since its creation, Arrels has supported more than 20,300 people experiencing homelessness.
It has a street team that moves around the city to visit people sleeping rough and understand their needs. It also runs a centre in the Raval neighbourhood where basic services such as showers, clothing and storage are available.
Arrels Foundation also works to raise public awareness, highlight unfair situations and provide solutions to public institutions and civil society to make #NoOneSleepingOnTheStreet possible.
For this reason, ESDESIGN will make a €5 donation for each person attending FESesDESIGN in person on 8 June, to support this community.
Find out more about Arrels Foundation: click here.
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