Student Portfolio: Cycle

Cristina Hernández and Doménica Veloz, students of the Professional Master’s Degree in Retail Design & Visual Merchandising at ESDESIGN, present their project, Cycle.

A project that proposes a new concept of a store specialised in sustainable menstrual products. Beyond being a commercial space, Cycle is conceived as a refuge for women seeking physical and mental wellbeing, promoting a healthy lifestyle that is respectful of the environment.

The design of the space, both physical and digital, revolves around the menstrual cycle as its central axis, integrating areas for the sale of high-quality products, advisory spaces and zones dedicated to physical activity. The aim is to create a coherent, educational and empowering brand experience that fosters the connection between women’s health and sustainability.

This Master’s Final Project aims to redefine the traditional point of sale, creating a welcoming, functional environment aligned with the values of ecological awareness and self-care, aimed at women of all ages interested in alternatives that respect both their bodies and the planet.