Student Portfolio: ÚNICO

Flavia Andreina Vargas y Estefanía Figueroa, students of the Professional Master’s Degree in Retail Design and Visual Merchandising at ESDESIGN, present the project ÚNICO.

ÚNICO is a brand created for an innovative business idea, where creativity, personalised design and urban art converge to create unique sports footwear. The brand offers footwear products and goes further, also offering in-store and online workshops. 

The in-store experience consists of participating in a creative LAB, applying techniques such as hydrodipping, airbrushing, cutting and/or laser engraving, following a digital visualisation of the chosen or created design. The online experience allows users to choose the footwear canvas, select a design from a catalogue or create their own, watch the creation process within the LAB via video and monitor each stage of the process until receiving the product.