Online Masterclass: Exponential Creativity
Thinking well is the new creative edge
Join our online masterclass and learn how to focus, decide on, and communicate creative projects with sound judgement in a context where automation is already part of the process.
What will you learn in this session?
In this Exponential Creativity Masterclass, you will understand creativity as a tool for decision-making, focusing, and communicating projects in a context where execution coexists with systems that amplify it.
You will discover:
- How to make better creative decisions, moving beyond mere technique.
- How to focus projects to give them meaning and direction.
- The role of the human advantage in an increasingly automated context.
- How to communicate ideas with sound judgement, using tools as support rather than a substitute.
Who is this masterclass for?
- You are starting out or exploring the creative world.
- You want to sharpen your creative judgement, moving beyond mere technique.
- You work in design, communication, or marketing.
- You are interested in understanding how to make better decisions within creative processes.
If you are interested in rethinking how you create and how you decide, this session is for you.
About the Faculty
Bernat Sanromá
An advertising professional with almost 25 years of experience in creativity and brand strategy. Programme Director for the Master’s in Brand Innovation and the Master’s in Art Direction at ESDESIGN Barcelona, and a lecturer in Creativity. Specialised in storytelling and brand projects within digital environments. Member of Publicitarios Implicados.
From the Masterclass to the Master’s
