Víctor Gay Zaragoza interviewed by Maeil Business Newspaper on the impact of AI on storytelling
Víctor Gay Zaragoza, lecturer of the Master’s Degree in Audiovisual Production and Communication at ESDESIGN, Escuela Superior de Diseño de Barcelona, part of Planeta Formación y Universidades, has been interviewed by Maeil Business Newspaper, one of South Korea’s leading economic newspapers. The conversation focused on the role of artificial intelligence in the evolution of storytelling and narrative strategy.
During the interview, Gay Zaragoza shared his perspective on how the emergence of AI is reshaping the way stories are built and managed, both in business and personal contexts. In this regard, he highlighted that value no longer lies solely in the ability to generate stories, but in defining a strong narrative architecture capable of sustaining the identity, purpose, and coherence of a brand or project.
Among the key ideas discussed, he emphasized the importance of developing narratives that go beyond what AI can automatically produce, placing the focus on identity, direction, and values as essential elements to build trust. He also noted that, in an environment shaped by algorithmic systems, stories must be sufficiently consistent and clear to remain relevant within these new digital ecosystems.
The interview highlights the growing international interest in the impact of artificial intelligence on communication and strategic thinking, positioning storytelling as a central tool in the construction of meaning in the digital era.
At ESDESIGN, we celebrate Víctor Gay Zaragoza’s participation in this leading media outlet and his contribution to the discussion on how narratives are evolving in a context defined by technology and constant transformation.
