Student Portfolio: Dejemos Huella

Valentina Acosta Perdomo, Sofia Idarraga, Karem Hernandez, students of the Professional Master’s Degree in Branding, Creativity and Brand Communication at ESDESIGN, present their project, Dejemos Huella. 

This project takes an integral approach that emerged after identifying cultural appropriation during the research process. Based on this finding, the project proposes a strategy aimed at correcting it and transforming it into an opportunity for positive impact. The TOMS brand acts as the central axis of the proposal, reinforcing its social purpose. The initiative seeks to demonstrate that small gestures can generate great changes. In this way, a coherent narrative is built between brand, values and action.

The central concept is “leaving a mark”, understood beyond obvious actions such as picking up rubbish or planting a tree. It also includes everyday gestures with strong human impact, such as offering a smile or encouraging art within vulnerable communities. These actions transform realities and strengthen the social fabric. The project highlights those who drive change through everyday actions. In this way, the brand becomes an ambassador for anonymous heroes working towards a better world.