Student Portfolio: Funlimited

Helena Blatnik, student of the Professional Master’s Degree in Fashion Business and Brand Management at ESDESIGN, presents her project, Funlimited.

Funlimited is an inclusive and genderless children’s fashion brand proposal, conceived to challenge traditional stereotypes and encourage self-expression from an early age. Through garments designed for all children, regardless of gender, the brand positions itself as an innovative alternative committed to diversity, equality and freedom of identity.

The project covers the complete development of the brand identity, from the creation of the logo and visual aesthetics to the conceptualisation of the collections. In addition, it proposes a communication strategy with a strong social component, focused on giving visibility to real stories of children who break away from established norms, thus promoting a message of acceptance and cultural change within the industry.

Aware of the key role fashion plays in the construction of identity, Funlimited was created with the aim of positively influencing new generations by offering an authentic, committed and impactful brand experience.

This Master’s Final Project stands out for its transformative approach, proposing children’s fashion aligned with contemporary values of inclusion, sustainability and social responsibility.