DAM: Difficulties in Self-Care Among Women

Esther San Vicente, Emiline Paola Rodríguez, and Ivana Zambrano, students on the Professional Master’s Degree in Design and Art Direction at ESDESIGN, present their project, DAM: Difficulties in Self-Care Among Women.

DAM: Difficulties in Self-Care Among Women is a project born from the team’s research into creating a brand that addresses the challenges women face throughout their lives. For this reason, DAM seeks to understand these issues, raise awareness of how to intervene, and educate around self-care in order to transform and improve women’s lives. The brand developed to communicate these topics is Day & Life, with the aim of raising awareness around these challenges.