Diesel: Fuck Labels

We are living in the era of inclusion, and despite this, discrimination and rejection of diversity still exist. This lack of tolerance towards what is different is what this campaign aims to challenge, seeking to put an end to society’s prejudices and stereotypes. The launch of DIESEL’s new unisex collection will be called "Fuck Labels" and will be implemented through 4 actions that will be carried out in a controversial and authentic way: 

1) Graffiti the cities.

2) Bring together models in support of diversity.

3) Launch the #FuckLabelsChallenge on social media.

4) Celebrate in true RAVE style in support of diversity.

The message intended to be conveyed is clear: "There will always be labels. Whether you give them importance or not depends on you. FUCK LABELS!"