Student Portfolio: Kina

Nancy Hernández, student of the Professional Master’s Degree in Digital Graphic Design at ESDESIGN, presents her project, Kina. 

The kitchen becomes a space for expression, wellbeing and emotional connection in this graphic design and branding project, which gives rise to the Kina brand. More than a line of utensils, the proposal presents a conscious way of inhabiting the everyday through design.

The project articulates a complete visual system that includes brand identity, products, packaging, editorial design and digital environment. The combination of soft colours, approachable typography and graphics inspired by kitchen gestures builds an accessible, warm and coherent brand across all its touchpoints.

This Master’s Final Project exemplifies the type of learning developed in the Professional Master’s Degree in Digital Graphic Design at ESDESIGN, where design is approached as a strategic and applied tool. A programme designed to create brands with coherence, purpose and continuity, and to build a professional portfolio prepared for the current creative environment.