Student Portfolio: Gols de Barri

Jordi Borrull, student of the Professional Master’s Degree in Design and Art Direction at ESDESIGN, presents his project, Gols de Barri.

Gols de Barri is the brand created by the author to foster a sense of belonging among football fans in the neighbourhoods of Sant Andreu and Gràcia, areas where this sport brings residents out into the streets. In this way, he has designed and produced a jersey for each club and for the fan who goes to the stadium on Sundays to celebrate this sport with the community.

These jerseys reflect the neighbourhood in all its possible aspects. To achieve this, the author researched the histories of the neighbourhoods and translated them into the design details of each piece, in order to capture the attention of residents and make them feel even more involved. 

This Master’s Final Project is one of the finalists in the Master’s Final Project Awards 2023.