Student Portfolio: La Liña

Daniela González, student of the Professional Master’s Degree in Design and Art Direction at ESDESIGN, presents her project, La Liña. 

La Liña is a project that arises as a podcast created by and for the inhabitants of Tenerife, with the aim of giving voice to the real concerns of those who live on the island. Inspired by the tradition of conversations between neighbours, the project recovers the value of community and translates it into a contemporary, close and accessible digital format.

The proposal is supported by a strong visual identity, which combines retro references with a current aesthetic. The use of colour, typography and graphic resources builds a recognisable universe that connects past, present and future, reinforcing the message of belonging and authenticity. The art direction turns the podcast into a coherent and emotionally close visual experience.

This Master’s Final Project reflects the approach of the Professional Master’s Degree in Design and Art Direction at ESDESIGN, where students develop complete conceptual projects that integrate visual narrative, branding, communication and creative direction. An example of how the master’s prepares students to create projects with identity, cultural impact and professional projection, capable of forming part of a strong portfolio in the creative industry