Student Portfolio: Tragos de Ruta

José Gallegos y Hugo Roa, students of the Professional Master’s Degree in Audiovisual Production and Communication at ESDESIGN, present their project, Tragos de Ruta. 

Travelling is also a way of telling stories. Tragos de Ruta is an audiovisual series for streaming platforms that travels across a country through its most representative drinks, combining road trip, documentary and gastronomy from a close and entertaining perspective.

The project follows two presenters who connect culture, territory and liquid tradition in each episode. The proposal stands out for its clear narrative structure, a carefully considered visual aesthetic and a hybrid approach that balances information, humour and sensory experience, aimed at a curious and travel-oriented adult audience.

This Master’s Final Project shows how the Professional Master’s Degree in Audiovisual Production and Communication at ESDESIGN enables the development of complete and viable audiovisual projects, from conceptualisation to distribution strategy. A practical programme to create content with identity and build a professional portfolio oriented towards the streaming industry and audiovisual communication.