Alejandro Magro, student of ESDESIGN, reflects on product design in the age of AI at Awakatech
Alejandro Magro, alumni from the Masters Degree in Editorial Design and Digital Publications at ESDESIGN, Barcelona's School of Design, part of Planeta Formación y Universidades, featured as a speaker at a new edition of Awakatech, the monthly event promoted by Mercadona Tech to foster knowledge exchange and networking among professionals within the digital ecosystem.
On this occasion, Magro delivered the keynote 'Anatomy of the Product Designer in the Age of AI', a talk addressing the challenges and transformations currently facing product design. Within this context—defined by Artificial Intelligence, maker culture, and the evolution of hybrid profiles—he explored the intersection of design, development, and business.
The gathering, held in a welcoming and participative atmosphere, brought together designers, developers, and product professionals interested in a critical and realistic understanding of the impact of AI on creative processes and digital construction. The session encouraged open debate and collective reflection, extending beyond the talk into a networking space that reinforced the event's community spirit.
The day also featured the participation of Emilio Carrión and served as the closing event for the 2025 Awakatech activity calendar, consolidating this format as a benchmark meeting point for sharing insights, experiences, and honest perspectives on the present and future of the tech sector.
Alejandro Magro’s participation in Awakatech reinforces ESDESIGN’s commitment to the professional projection of its alumni community and the active presence of its profiles in spaces that drive innovation, critical thinking, and dialogue regarding the major challenges of design and technology.
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Master’s in Editorial Design & Digital Publishing
Graphic and EditorialThe Professional Master’s Degree in Editorial Design and Digital Publishing will enable you to refine every decision within an editorial project to ensure its success, both in print and digital formats.
More than ever, studying Editorial Design means opening new perspectives on the reality of the publishing market. You will work on identity, hierarchy, art direction, typography, and composition through editorial design, the discipline that brings all areas of graphic design together.
Editorial design is 100% graphic design, from selecting and designing typography for a project to delivering final artwork, including decisions around imagery, illustration, and layout composition.
Through our programme in editorial design and digital publishing, you will gain hands-on experience with industry-standard software and develop advanced skills across all its tools, for both print and digital applications.
By approaching editorial projects as a whole, you will acquire the knowledge needed to access new publishing markets based on digital formats, as well as print production. You will explore emerging editorial platforms, digital kiosks, and the production of electronic, interactive, and virtual magazines.
