Francesca Tur participates in the ‘Trazos de futuro’ podcast
Francesca Tur, Joint Programme Director of the Master in Fashion Business and Brand Management and Creation at ESDESIGN, Barcelona School of Design — an institution part of Planeta Formación y Universidades — recently participated in a new episode of the ‘Trazos de futuro’ podcast, promoted by the TOUS-ELISAVA Chair together with TOUS Jewelry.
Under the title ‘Creativity in times of uncertainty’, the episode proposes a conversation about the accelerated pace of the present and the challenges brands face in a context marked by digital overexposure. Throughout the dialogue, Francesca Tur emphasised the need for brands to commit to consistency as the central axis of their identity, as opposed to the fleeting nature of trends and the constant pressure to generate immediate impact.
The episode also featured the participation of Pilar Riaño, a journalist specialising in the fashion economy and founder of Modaes, and was hosted by Gemma Cuadrado Soler. Together, they explored how contemporary culture, environmental observation, and the connection with the tangible remain key to building meaningful brands, even in the heart of the digital age.
During the conversation, issues such as the saturation of online discourse, the value of what happens off-screen, and the importance of maintaining a strategic vision aligned with brand values and purpose were addressed. This approach connects with Francesca Tur’s career as a trends researcher and founder of Tendencias.tv.
Francesca Tur’s participation in ‘Trazos de futuro’ reinforces ESDESIGN’s commitment to critical thinking and strategic reflection regarding fashion, communication, and the construction of contemporary brands. We celebrate her contribution to a space that invites us to rethink the future through consistency, culture, and a more conscious look at the present.
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Master’s in Fashion Business & Brand Management
Fashion DesignThe Professional Master’s Degree in Fashion Business & Brand Management at ESDESIGN combines theory and practice in a contemporary way, guided by active industry professionals. It is designed for individuals already connected to the fashion or design sectors who are looking to complement or update their training through our programmes.
This online programme, with its own qualification, will enable you to lead, design and implement a fashion brand or business independently, as well as collaborate within specialised entrepreneurial teams.
Through this specialisation, you will connect all the key areas required to take full responsibility for developing a fashion business. From creating a brand’s visual identity and analysing the market and its trends, to developing products or services within the fashion industry.
